College Students Want Honesty In Advertising & Intensity Of Personal Body Oder

College Students Want Honesty In Advertising & Intensity Of Personal Body Oder

Some people like commercials, others don't. If you do like commercials, it's probably because you enjoy the short stories that they tell, or the creative way they attempt to get their message across. For me personally, I enjoy a good laugh. I want a commercial that is funny. If it's funny, I'll rewind it and watch it over and over. But that's me.

Ypulse College Mashup research sponsor Survey U just completed a batch of research on college students that they will be presenting this Friday. One of the series of questions they asked students was about what they look for in advertising -- they asked them to rank which of the following characteristics were "extremely important" to "not important at all" with a couple of rankings in between. Here's what they found in the order of what's most important...

Be truthful

60 percent said extremely important

30 percent said somewhat important

7 percent said important nor unimportant

2 percent said not very important

2 percent said not important at all

Show the functionality

41 percent said extremely important

43 percent said somewhat important

11 percent said important nor unimportant

3 percent said not very important

2 percent said not important at all

Show me the value

38 percent said extremely important

43 percent said somewhat important

13 percent said important nor unimportant

3 percent said not very important

3 percent said not important at all

Read the rest of the survey results here.

As for the intensity of personal body oder, I did my own personal survey and found that college students really do want to know when they stink - especially if they stink really bad. So let's be honest with each other and keep the smelly pheromones to a minimum.